Chicago based design duo Shane Gabier and Chris Peters of Creatures of the Wind have no fear when it comes to textiles!
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There's a wide range of women who wear their clothes, they have customers who are more mature, conservative women who put their designs together in a very ladylike way, but the clothes also appeal to much younger girls with really crazy style, who can wear it in a super punky, personal way. Shane and Chris feel that anyone with a strong sense of self can easily wear their clothes.
When asked 'what can we expect from the Creatures of the Wind label in the next 3-5 years?' The duo replied 'We're starting to work toward developing bags, and in general, we just want the collection to keep growing. We'd really like to expand the knits, add sunglasses, other accessories, that sort of thing. We've got specific stores in mind that we'd love work with, and our goal for the next few years is just to grow the company organically, make careful decisions about stores and press, and keep enjoying what we do.'
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Creatures of Winds' collections inspiration always begins with some sort of abstract concept, from which they look for some sort of tangible representation. They look at subcultures, youth cultures, folklore. Music is a big inspiration for the pair, always important in the development of every collection.
They are currently focused on Spring 2013 right now, and are already developing ideas, colors, fabrics, for Autumn/Winter 2013. I can not wait to see what they next have in store for us...